Blogging from a Reader’s Perspective.
The best way to learn how to blog from a reader’s perspective is to put yourself in the reader’s shoes. The truth is we are all readers since we all live now in an information age. Make a collection of data about the blog you visited and like, a blog you added to your bookmark or reader’s lists. Prepare a list of the things that makes the blog stands out, you should also have a list of the things that you believe needs improvement.
Furthermore, you should also prepare a list of blogs that puts you off, study such blogs and write down what needs to be done on such blogs. Check your blog to see if there are shortcomings like the same as such blogs. You can also hire people at fiver.com to write a review about your blog, such people will prepare a list of what needs to be done and what’s been added that are not necessary.
Blogging – Thinking from a Reader’s perspective:
- What they want versus what they see
- What they think versus what they see
Questions that run through the minds of a Reader when they landed on your site
- Who’s this person?
- Why should I trust his opinions?
Answer
Your content in the form of articles, infographic, videos or podcast must all be created with an attractive personality with style and tone.
You need to discover people’s reactions when they read your post. Were they:
- Upset
- Happy
- Satisfied
- Encouraged
- Annoyed
Blogging – Seven Habits of a Successful Blogger you must not do without:
- Consistency
- Passionate
- Interact with Readers
- Link to other blogs
- They build a Brand
- Good Writers
- Read other Successful Blogs
When should you post?
- People have different rules for posting, the main thing to do is to test different methods. Location is a key factor, besides what works for one will not work for another.
Should content be long or short?
If you’re writing an article which is about 1,500 to 2,000 it’s better to make most of it bullet points. This makes it quicker to read and grasp, videos should be short because of short attention span. In some cases, they could be long if you’re sure you will be able to hold people’s attention.
Things to do to check results
- Check Google analytics
- Check Bing, search engines
Blogging – Monitoring the Blogosphere for updates
- Google Alerts
- Google Analytics
- RSS Readers
- App Sales – Not games or Photos
- Amazon Trends
- Google Trends
- Twitter Search, Tweet hub
- Facebook search insight
- Huffington Post
What is the message?
What’s the main message about your blog, in other words, how will people describe your blog? The mission statements.
Message structure
Your message must be cleared. Content must be well written so that it’s easily understood. Ambiguity is a big turn off, your bounce rate will shoot through the roof because of ambiguity.
Staying on Message
Stay on course and avoid distraction, creating a good content comes with beginning, middle and the end.
Spreading Your Message
Use each channel’s unique feature to get the words out. Don’t post the same content on each channel. This can be quite challenging, if you want people on twitter to visit your Facebook page, the posts must be different from your tweets or at least rewritten.
Starting a blog is not difficult, maintaining a blog is the difficult aspect, it could be time consuming and for your blog to be given the recognition by the various search engines, it needs to be properly maintained.