Web Marketing Code
- The creation of great content which helps to build trust.
Using married couples as an example. If a woman claims she trust her husband because she loves him, the claim is baseless. She must give reasons and proofs to back up her claim of trusting her spouse. The same goes for the man and all other forms of relationship, to trust someone there must be an evidence, a series of test must have been conducted and passed to earn trust over a period. You must convince people that you are trustworthy through different proofs and the starting point will be the kind of content you provide. It must be authentic.
Web Marketing Code – Building a brand
The first thing to do is come up with a name. The name must have a value, it should be strongly connected to the reason the business was established in the first place. The second thing is the Logo which will be the reflection of the company’s name. The third thing is the slogan that demonstrates in a few sentences what your company is about – value that will attract people to your business. The following steps will help:
- What is your business about?
- What is your business trying to achieve?
- Who is your target? Age, male/female, demography
- How will you reach your target?
- How will you arrest their attention? Attention span is short.
- How will your products benefit people?
- How will people become customers that keep coming back?
- Do you already have a mode of operation mapped out for problems and solutions?
Tips on how to build a Brand
- Learn from other well-established blogs in your niche.
- Visit forums in your niche and study news, interactions and comments.
- What makes your business different from others? It must stick out like a sore thumb.
- What do you write about?
- Write about something of great interest. Do adequate research to create content with authenticity.
- Writing about something of great interest means you’re passionate about it? Passion for something comes alive if you face challenges many times over and refuse to quit.
- Educate others about their challenges by providing solutions and prevention.
- Share personal experiences that many can learn from to avoid mistakes.
- How do you research topics?
Amazon.com is one of the best places to search for a topic and look out for:
- Number of reviews, for instance, a book might sell 1,000 copies to get one review, while others will sell 100 copies to get a review.
- Sales rank – Compare sales rank. This is how it works, if a book ranks number 3 with zero reviews, it might not be a good indication. If a book has 15 reviews, but rank 103 then the niche might be profitable. Reviews are more valuable than rankings.
- Read the reviews and compare the positive with the negative.
- Forum post – Discussions and study how others interacts.
- This formula can be used to search for any products
- Google Trends
It shows you the trend about the product you’re searching for when they are popular and not. This is more useful for trending news. Always look out for hot searches on Google Trends. Ensure topic matches the content on your site. Below are other places to search:
Web Marketing Code – Facebook and Twitter
- Klout
- Twazzup
- Twitscoop
- TweetBuzzer
- Monitter
You Tube
Watch videos that are related to the content on your site and study their recording style. You should also check for the number of views and comments. This will give you an idea of how to create great videos.
Commission Junction and Click bank
If you are interested in creating an informational product or a service, click bank and commission junction are two places to visit for research. An example will be if you want to write a book about blogging, you will have to invest in books about blogging and write one that will be much better than the ones already in the market. The authenticity of your book will be the main thing that will separate your books from others.
- More about creating your Brand
- Who will read the content on your Blog?
- Create an ideal reader’s list
- What are they going to get out of your product?
- Check similar blogs for great ideas
- What personal experience are you bringing to your site?
- Engage readers by telling stories
- What separates you from your competitors?
- Uniqueness – writing style, opinions, type of contents
- What do people like about your existing content?
- Why would readers come to your site first and not your competitor? If you can answer this question, then you are ready for branding.
Web Marketing Code
Every point listed above will help you to determine your USP, which stand for unique selling proportion.