Tag: Web Marketing

Reading a Blog Post – A Reader’s Perspective.

Reading a Blog Post – A Reader’s Perspective.

Web MarketingThe best way to learn how to blog from a reader’s perspective is to put yourself in the reader’s shoes. The truth is we are all readers since we all now live in an information age. You should visit blogs in your niche and collect data about them. Do a list of the things you like and dislike about these blogs Why do you like certain things about these blogs and dislike others. All of these data will give you an idea about creating an outstanding blog.

Furthermore, you should also prepare a list of blogs that puts you off, study such blogs and write down what needs to be done on such blogs. Check your blog to see if there are shortcomings like the lists of blogs listed. You can also hire people at fiver.com to write a review about your blog, such people will prepare a list of what needs to be done and what’s been added that are not necessary.

Reading a Blog Post – Thinking from a Reader’s perspective:

  • What they want versus what they see
  • What they expect versus what your blog has to offer

Questions that run through the minds of a Reader when they landed on your site

  • Who’s this person?
  • Why should I trust his opinions?

Answer

Your content in the form of articles, infographic, videos or podcast must all be created with an attractive personality with style and tone.

You need to discover people’s reactions when they read your post. Were they:

  • Upset
  • Happy
  • Satisfied
  • Encouraged
  • Annoyed

Seven Habits of a Successful Blogger you must not do without:

  • Consistency
  • Passionate
  • Interact with Readers
  • Link to other blogs
  • Build a brand
  • Good quality content
  • Study other Successful Blogs

When should you post?

  • People have different rules for posting, the main thing to do is to test different methods. Location is a key factor, besides what works for one will not work for another.

Reading a Blog Post – Should content be long or short?

If you’re writing an article which is about 1,500 to 2,000 it’s better to make the most of its bullet points. This makes it quicker to read and grasp, videos should be short because of short attention span. In some cases, they could be long if you’re sure you will be able to hold people’s attention.

Things to do to check results

  • Check Google analytics
  • Check Bing, search engines

Monitoring the Blogosphere for updates

  • Google Alerts
  • Google Analytics
  • RSS Readers
  • App Sales – Not games or Photos
  • Amazon Trends
  • Google Trends
  • Twitter Search, Tweet hub
  • Facebook search insight
  • Huffington Post

What is the message?

What’s the main message about your blog? In other words, how will people describe your blog? The mission statements.

Message structure

Your message must be cleared. Content must be well written so that it’s easily understood. Ambiguity is a big turn off, your bounce rate will shoot through the roof because of ambiguity. Bounce reveals how long people stay on your site for, the longer they stay the better for SEO purposes.

Staying on the Message

Stay on course and avoid distraction, creating a good content comes with beginning, middle and the end.

Reading a Blog Post – Spreading Your Message

Use each channel’s unique feature to get the words out. Don’t post the same content on each channel. This can be quite challenging, if you want people on twitter to visit your Facebook page, the posts must be different from your tweets or at least rewritten.

 

 

 

 

 

 

 

 

 

 

How to establish a website goals

How to establish a website goals

The main goal will be to:

Secrets of Best Blogging Sites Revealed

  • Provide valuable content.
  • Create content that will blow people’s mind away.
  • Content that people will be dying to share
  • Content that will capture the imagination of other bloggers and social media

Be Thorough

  • Research to create great content
  • Test the waters to get great results
  • Find out the kind of content people tend to read
  • Find out the kind of content people will enjoy
  • Get involved with Readers
  • Find your own voice

Website goals  – How to create viral content.

  • Authoritative – Recognise what people want and include them in your blog, no other content should compete with your content
  • Entertaining – Check out YouTube videos that have gone viral.
  • Hilarious – check out funny videos
  • Jaw Dropping – Create jaw dropping content which should depend on the niche and audience.
  • Controversial topics – Be careful, it could go against you

Some Content might not go viral, but could grow at a steady rate

How to get your content to earn the search engine’s respect?

  • A blog must be naturally Search Engine Friendly
  • Adequate keywords in each URL
  • Complex but highly organised link structure
  • Plugins that sends out lots of tags and categories for indexing
  • Blogs are built for People not the Search Engines
  • You must be a Unique Content Creator
  • You must work hard to create a persona trusted first by people and then by machines

Website goals – The Content

  • Written content is just a part of the bigger picture, you must enlarge your vision
  • Visit the top blogs in your niche for ideas
  • People have different ways of learning, try and create different content style
  • Filled content with bullet points and some H2 tags, headings to make it scan able
  • Think about readers who like text, pictures, videos and podcast

Videos

  • They must be simple and straightforward
  • Be genuine with your audience
  • They must be educative
  • The presentation must be great

Website goals – Creating Killer Video Content

  • Interesting and Engaging
  • Show a list of useful tools
  • If you attend an event – record and post
  • Your personalities must reflect in the video
  • A video introducing people to your Blog

Podcast

  • Must be specific
  • Find people to interview
  • Synergised
  • Think about Radio show – it’s more than one person
  • Make a list of Content ideas – huge list
  • The podcast should be between 25 minutes to an hour.
  • Get the Equipment – A headset with a microphone and noise cancellation.
  • Practice
  • Record and distribute – Sound forge, for iTunes post somewhere else and post the link to iTunes, Facebook, Twitter and your own Blog.
  • Record a video of the podcast and put it on iTunes and video sharing sites like YouTube and Vimeo.

Photos

  • The saying goes that photo is worth a thousand words
  • 1 Photo for a 500-word post
  • Photo Image should include – Alt Tags, caption, and SEO friendly file name.

Lists

  • Create a list which must relate to each other, a WordPress Theme and then a WordPress plugin
  • Free Resources – Gather resources in your niche into a free single reference list
  • Cool – Put everything you think are cool in your niche together from funny videos to books
  • Secrets – Share details that you have access to, gather things that people are looking for into a single list
  • Other Bloggers – Contact bloggers in your niche for backlinks

 

 

 

 

 

 

 

 

 

 

 

 

Building a Website with the WordPress Blogging Platform

Building a Website with the WordPress Blogging Platform

Building a Website

  1. Securing Your WordPress Blog.

One of the most horrible things that could ever happen to a blog or website is to get hacked. There are chances that one in one hundred people who visit your site will try to hijack your site most especially if it’s loaded with valuable content. This is the reason WordPress is constantly updated, if you have a WordPress blog you will get a notification from time to time to update to the new version of WordPress.

The updates will mostly include security updates, bug fixes and other improvements to the previous versions.  This offers nothing but peace of mind that the team at WordPress are constantly looking for ways to improve the security and performance of this amazing blogging software. On the other hand, you also need to do some research about protecting your site from potential attack because updates from the WordPress team is just the starting point.

Some of the things you need to be aware of are stuff such as, different forms of password protection not just for your site but also for your content. You can choose to partly protect some part of your content for private viewing. There are plug-ins that can help to protect your content from being copied by someone else, such plugins disable the highlight and copy function. In other cases, you can choose to make part of your content accessible to:

  • Authors
  • Contributors
  • Members
  • Registered users
  1. Building a Website – Domain Name

The domain name is part of the foundation of the business, if you intend to build a website for your business then you will need a domain name. GoDaddy is a popular website where you could register a domain name for your business. A search through their portal will reveal if the domain name you’re trying to register is available. Your domain name must be a name that talks about what your website represents. You need to be careful when you register a Domain name, for example, I offer a WordPress tutorial on my other blog and decided to register a domain name called WordPress Tutorial. I later got an email that this was an infringement. I had to register a new domain name and started my blog all over. The hassle has worth it not therefore ensured you’re not infringing on a trademark domain name.

  1. Hosting Your Blog/Website

Your blog/website needs a house to live in and this is where the hosting aspect comes in, hosting is not free but are affordable. If you have any problem, you can always contact them through live chat or via email for solutions. A caveat – don’t think that host companies are liable to help solve all your problems, for instance, if your site is infected with malware, your hosting company will not clean up the mess and if at all they do, it will be done for a fee.

  1. Building a Website – Site Configuration

Themes – This is the outlook of your website or blog, the first thing that people see when they land on your page. The type of theme installed determines the look of your website. If you’re using the WordPress blogging platform for your blogging activities, there are free themes that come with the package. If you’re getting free themes from other sources you need to be careful because such themes might contain malicious codes that could lead to loss of control of your site. Be careful!

Building a Website – Plugins – There are lots of plugins that helps to configure your site. They range from security, SEO performances, content protection, and blog post layout, moving content from pages of posts and vice versa. These plugins can be found in the WordPress dashboard and the main thing about plugins before installations, is to check the last time the plugin was updated. If a plugin has not been updated in a very long time, then it’s advisable not to use such plugins because of security threats.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The Web Marketing Code to be a Successful Blogger

Web Marketing Code

  1. The creation of great content which helps to build trust.

Using married couples as an example. If a woman claims she trust her husband because she loves him, the claim is baseless. She must give reasons and proofs to back up her claim of trusting her spouse. The same goes for the man and all other forms of relationship, to trust someone there must be an evidence, a series of test must have been conducted and passed to earn trust over a period. You must convince people that you are trustworthy through different proofs and the starting point will be the kind of content you provide. It must be authentic.

Web Marketing Code – Building a brand

The first thing to do is come up with a name. The name must have a value, it should be strongly connected to the reason the business was established in the first place. The second thing is the Logo which will be the reflection of the company’s name. The third thing is the slogan that demonstrates in a few sentences what your company is about – value that will attract people to your business. The following steps will help:

  • What is your business about?
  • What is your business trying to achieve?
  • Who is your target? Age, male/female, demography
  • How will you reach your target?
  • How will you arrest their attention? Attention span is short.
  • How will your products benefit people?
  • How will people become customers that keep coming back?
  • Do you already have a mode of operation mapped out for problems and solutions?

Tips on how to build a Brand

  • Learn from other well-established blogs in your niche.
  • Visit forums in your niche and study news, interactions and comments.
  • What makes your business different from others? It must stick out like a sore thumb.
  1. What do you write about?
  • Write about something of great interest. Do adequate research to create content with authenticity.
  • Writing about something of great interest means you’re passionate about it? Passion for something comes alive if you face challenges many times over and refuse to quit.
  • Educate others about their challenges by providing solutions and prevention.
  • Share personal experiences that many can learn from to avoid mistakes.
  1. How do you research topics?

Amazon.com is one of the best places to search for a topic and look out for:

  • Number of reviews, for instance, a book might sell 1,000 copies to get one review, while others will sell 100 copies to get a review.
  • Sales rank – Compare sales rank. This is how it works, if a book ranks number 3 with zero reviews, it might not be a good indication. If a book has 15 reviews, but rank 103 then the niche might be profitable. Reviews are more valuable than rankings.
  • Read the reviews and compare the positive with the negative.
  • Forum post – Discussions and study how others interacts.
  • This formula can be used to search for any products
  1. Google Trends

It shows you the trend about the product you’re searching for when they are popular and not. This is more useful for trending news. Always look out for hot searches on Google Trends. Ensure topic matches the content on your site. Below are other places to search:

Web Marketing Code – Facebook and Twitter

  • Klout
  • Twazzup
  • Twitscoop
  • TweetBuzzer
  • Monitter

You Tube

Watch videos that are related to the content on your site and study their recording style. You should also check for the number of views and comments. This will give you an idea of how to create great videos.

Commission Junction and Click bank

If you are interested in creating an informational product or a service, click bank and commission junction are two places to visit for research. An example will be if you want to write a book about blogging, you will have to invest in books about blogging and write one that will be much better than the ones already in the market. The authenticity of your book will be the main thing that will separate your books from others.

  1. More about creating your Brand
  • Who will read the content on your Blog?
  • Create an ideal reader’s list
  • What are they going to get out of your product?
  • Check similar blogs for great ideas
  • What personal experience are you bringing to your site?
  • Engage readers by telling stories
  • What separates you from your competitors?
  • Uniqueness – writing style, opinions, type of contents
  • What do people like about your existing content?
  • Why would readers come to your site first and not your competitor? If you can answer this question, then you are ready for branding.

Web Marketing Code

Every point listed above will help you to determine your USP, which stand for unique selling proportion.

 

 

 

 

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