How to establish a website goals
The main goal will be to:
- Provide valuable content.
- Create content that will blow people’s mind away.
- Content that people will be dying to share
- Content that will capture the imagination of other bloggers and social media
Be Thorough
- Research to create great content
- Test the waters to get great results
- Find out the kind of content people tend to read
- Find out the kind of content people will enjoy
- Get involved with Readers
- Find your own voice
Website goals – How to create viral content.
- Authoritative – Recognise what people want and include them in your blog, no other content should compete with your content
- Entertaining – Check out YouTube videos that have gone viral.
- Hilarious – check out funny videos
- Jaw Dropping – Create jaw dropping content which should depend on the niche and audience.
- Controversial topics – Be careful, it could go against you
Some Content might not go viral, but could grow at a steady rate
How to get your content to earn the search engine’s respect?
- A blog must be naturally Search Engine Friendly
- Adequate keywords in each URL
- Complex but highly organised link structure
- Plugins that sends out lots of tags and categories for indexing
- Blogs are built for People not the Search Engines
- You must be a Unique Content Creator
- You must work hard to create a persona trusted first by people and then by machines
Website goals – The Content
- Written content is just a part of the bigger picture, you must enlarge your vision
- Visit the top blogs in your niche for ideas
- People have different ways of learning, try and create different content style
- Filled content with bullet points and some H2 tags, headings to make it scan able
- Think about readers who like text, pictures, videos and podcast
Videos
- They must be simple and straightforward
- Be genuine with your audience
- They must be educative
- The presentation must be great
Website goals – Creating Killer Video Content
- Interesting and Engaging
- Show a list of useful tools
- If you attend an event – record and post
- Your personalities must reflect in the video
- A video introducing people to your Blog
Podcast
- Must be specific
- Find people to interview
- Synergised
- Think about Radio show – it’s more than one person
- Make a list of Content ideas – huge list
- The podcast should be between 25 minutes to an hour.
- Get the Equipment – A headset with a microphone and noise cancellation.
- Practice
- Record and distribute – Sound forge, for iTunes post somewhere else and post the link to iTunes, Facebook, Twitter and your own Blog.
- Record a video of the podcast and put it on iTunes and video sharing sites like YouTube and Vimeo.
Photos
- The saying goes that photo is worth a thousand words
- 1 Photo for a 500-word post
- Photo Image should include – Alt Tags, caption, and SEO friendly file name.
Lists
- Create a list which must relate to each other, a WordPress Theme and then a WordPress plugin
- Free Resources – Gather resources in your niche into a free single reference list
- Cool – Put everything you think are cool in your niche together from funny videos to books
- Secrets – Share details that you have access to, gather things that people are looking for into a single list
- Other Bloggers – Contact bloggers in your niche for backlinks